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EXPRESS PRINTING CO., INC. PRESENTS
NOV
19
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Express Printing Co., Inc.
The Way I See It
 

I heard a heartwarming story about a generous man who owned a small grocery store and enjoyed showing generosity to the underprivileged kids in the neighborhood.

One day, a ragged boy was admiring the fresh produce. “How is your day going?” the man asked the boy. “Fine, thanks. I’m just admiring those peas. They sure look good!” The man asked, “Would you like to take some home?” “No, sir, I don’t have any money.” Then, the man smiled and asked, “Do you have anything you could trade me?” The boy replied, “All I have is this prize marble.” The man held the blue marble up to the light and inspected it, saying, “She’s a dandy! But do you have a red one like this at home?” The boy nodded. The man said, “I’ll tell you what… take this bag of peas home with you, and on your next trip, let me take a look at that red marble.”

The store owner loved to bargain with the kids and would ensure they went home with food for their family. For example, when the boy came back with his red marble, the man decided he didn’t like red after all, and sent them home with a bag of produce, asking them to come back with a green marble or an orange marble on their next trip to the store. Several years later, the store owner died. At the funeral, a line of young men stood at his casket, each proudly placing an exquisitely shined red marble under his hand.

Here’s the way I see it: We will not be remembered by our words, but by our kind deeds. Kindness is the mark we leave on the world.

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Idea
Idea of the Week
5 Elements of an Irresistible Offer
ARE YOU SIMPLY IRRESISTIBLE?

Want to take some new territory with your next marketing push?

The lifeblood of your business lies in your ability to sell your product or services, but many entrepreneurs struggle to craft a great pitch.

To shape a compelling offer, you need to know your customer, make ideas accessible, and pitch benefits that outweigh the perceived cost.

Here are five elements to include when structuring an irresistibly good offer:

1. Value

The heart of your sale lies in the value you bring.

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Before you package your message, ask yourself, “What is the most valuable thing I can do for my customer?”

How can you take your client from Point A to Point B in a way that creates a win? Sell the outcome, because this is really the crux of your offer.

2. Language

What style or slang terms do your customers use?

Every bubble has its lingo, and companies do well in using the common language of their people. Offering ski apparel? You’ll sell more if you throw in jargon like kickers, white rooms, throw downs, etc.

3. Reasons Why

Ever wondered, “what’s the catch?” or refused a deal because it seemed too good to be true?

People are so used to being short-changed that when they receive a value-filled offer, they find it hard to accept. Include a solid reason behind your offer (an overstock, warehouse relocation, or a once/year sales blowout), and clients will be more eager to engage.

4. Payment Plans

High-ticket items carry high risk.

People generally think of costs in terms of monthly expenses, so breaking a hefty price tag into segments can mean the difference between a customer balking or a prospect proceeding. Incentivize customers with payment plans, and it will make large purchases seem more realistic.

5. A Great Close

Many prospects consider buying but never pull the trigger.

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Use elements of scarcity (limited supply, time, or resources) to gain leverage. If you have a running countdown of time or available stock, spread the word to drive response. Add a bonus item (free frosting with your cake mix) or an outrageous guarantee (think 30-day, no-questions-asked return policy), and you may reverse the hesitation someone has about doing business with you.

Sell, Don’t Slack

Don’t slack when it comes to structuring an offer that sells. Before your next campaign, craft a compelling, thoughtful offer. Your conversion rate will skyrocket and so will your bottom line.

See more great ideas like this!
Click here to visit the Express Printing Co., Inc. - Ideas Collection.
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MARKETING
Marketing Tip
Boost Business with Bookmarks
LIKELY TO BE READ AND REMEMBERED

Bookmarks are a useful marketing tool that appeals to a broad audience ranging from an occasional reader to a regular bookworm. Custom printed bookmarks increase recognition every time your audience picks up their favorite book. And because they are short and sweet, they are more likely to be read and remembered, making an excellent bag insert with customer purchases, as well as statement stuffers or trade show handouts.

Here are a few creative ways to use bookmarks as a marketing tool:

  • Use a bookmark as a save-the-date reminder for upcoming events.

  • Design one side as a creative business card to keep your contact information at their fingertips.

  • Create bookmarks to designate achievements, such as an employee of the month, star student, or other fun achievements.

  • Advertise discounts or monthly specials. For example, receive a free car wash with the purchase of 10 gallons of gas during April.

  • Consider designing a bookmark as a tear-away on self-mailers, postcards, and brochures.

If you’d like help creating a bookmark to promote your business, give us a call. We have lots of great ideas to help you leave your mark!

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Uncommon Product
Favor Hangtags
A GREAT WAY TO ADD A PERSONALIZED TOUCH

Favor hangtags are a great way to add a personalized touch to small gifts that are sent home with guests at corporate parties or other business milestones.

Here are a few tips for creating the perfect hangtags:

  • Consider creative details such as die-cut shapes, foil or embossed logos, metallic ink, and more.

  • Maximize your messaging space by using both the front and backside of your hangtag.

  • Add a famous quote, inspirational message, or humorous caricature that your recipients will remember.

  • Consider personalizing with a photo and handwritten message. Even a few short small sentences can make a big impact.

  • Remember to leave space where the hole will be drilled. An inexperienced design will distract from the overall purpose of your hangtag.

If you would like a custom quote for hangtags or any other printed item, give us a call or visit us online today. We look forward to helping you!

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TECH
Tech Tip
Legibility vs. Readability
IMPORTANT WHEN DESIGNING DOCUMENTS

When it comes to typography, many people use the terms legibility and readability interchangeably. While both are equally important when designing documents, they have different meanings. Here is a brief explanation of how they differ:

Legibility refers to the ability to distinguish one glyph (character) from another when reading. Factors include the height and width of typefaces. For example, very condensed, as well as extended designs, are less legible, especially when small. The easiest type designs to read are those that have an “average” overall width. Text weight (extremely light or heavy bold fonts), stroke contrast (the ratio of thick to thin strokes), and serifs or lack of (fonts without tails) are also factors that affect legibility.

In comparison, readability refers to how type is arranged and is controlled by the designer. Many factors affect readability, including type size (the smaller the font, the harder to read), type case (all caps are more difficult to read), leading (the space between lines), and contrast (there should be a high contrast between the color of text and the background color).

If you have questions or need help designing a project, our creative team is only a phone call away. We look forward to hearing from you!

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Fun
Fun@Work
Take 5 Minutes for Fun@Work featuring

An adroit mixture of everyday settings and extraordinary events.

And Here's More Fun@Work!

Practical advice for dealing with issues facing families in today's complex world.

A whimsical, slice-of-life view into life's fool-hardy moments.

Off-the-wall humor that puts a refreshing spin on the things we see every day.

An irreverent look inside the world of business and finance.

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Express Printing Co., Inc., 201 East Main Street, P.O. Box 740, Cabot, AR 72023 501-843-5336