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Return to expressprinting84.com.

EXPRESS PRINTING CO., INC. PRESENTS
FEB
16
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Express Printing Co., Inc.
The Way I See It
 

Drugged by My Parents

I came across this inspirational story about having a “drug” problem as a kid growing up. It’s not quite what you’d expect, and I thought you would enjoy it:

I had a drug problem when I was young.
I was drug to church on Sunday mornings.
I was drug to church for weddings and funerals.
I was drug to the table every night to have dinner together with my family.
I was drug to family reunions no matter the weather.
I was drug to school every weekday.
I was drug by my ears when I was disrespectful to adults and teachers.

Those drugs are still in my veins, and they affect my behavior in everything I do, say and think. If today’s children had this kind of drug problem, America would undoubtedly be a better place.

Here’s the way I see it: Thank you to all the parents who helped make us who we are today.

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Idea
Idea of the Week
A Metaphorical Idea
VISUALIZE SUCCESS

Good visual communication says the things you want to say without words. It makes people feel something. It invites associations. One of the best ways to accomplish that sort of quality design starts with figuring out what various images mean to you. It all starts with a process called visual ideation.

How to Start with Metaphorical Thinking

A simple ideation exercise can last anywhere from 10 minutes to many hours over a period of more than a week. Start collecting media that reflects the sort of ideas and imagery that you want to invoke. Your sources can include videos, Instagram accounts, newspapers, magazines and other visual media. Think hard about why certain images draw you and how their qualities can be woven into your project.

The images you gather at this point do not have to be cohesive. It is natural for things to be a little chaotic at this point. Unstructured thinking is vital for creativity and finding new ways of communicating. Do not get attached to any one image; instead, look at the qualities that make each compelling.

People working at table

Working with a Group

Another way to get started with metaphorical thinking involves a group of three to five people, five sheets of paper, and a single pen. Set a timer and challenge the group to come up with 20 ideas in 20 minutes. The ideas don't have to be good, nor do they have to be solid or well-formed. The pressure of the exercise will push you in new directions. After you are done, you may find ideas or fragments of ideas that are worth keeping.

The Visual Matrix Exercise

This exercise follows the ones above. Gather all of the materials that you generated during those steps and identify five top attributes of your brand. You can focus on community, excellence, speed or others that fit. Then, identify five simple words: tree, tool, house, person and science are all good, but you can choose whatever others speak to you. Then, draw a chart with the five simple words going across the top and the five attributes you chose going down the side. Where each meets, draw a small doodle that fits the brand and the idea. You will find when you are done that you have 25 possible visuals.

graph of icons

When you are in the early stages of ideation with any of these exercises, do not get too caught up in the process of refining ideas. The purpose of the exercise is to come up with as many new ideas as you can. Have the discipline to put them aside and keep going. Once you have many good ideas available, you can go back and set aside the ones that will inform your final project.

See more great ideas like this!
Click here to visit the Express Printing Co., Inc. - Ideas Collection.
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MARKETING
Marketing Tip
Host a Twitter Chat
ATTRACT NEW FOLLOWERS THROUGH SHARED INTERESTS

Twitter chats (or TweetChats) can be a great way to expand your Twitter community, build brand awareness, and attract new followers through shared interests.

A Twitter chat is an organized discussion on Twitter, which typically follows a question-and-answer format. They are often led by a moderator and/or host, who asks the questions and engages with the audience. To keep the conversation within common threads, official tweet chat hashtags are used.

Here are a few examples of ways to use Twitter chats for business:

  • Learn more about your audience – such as things they are curious about and what topics engage them the most.

  • Gather customer feedback, such as requesting new menu ideas from your followers or suggestions for future giveaways.

  • Establish your business as an industry expert by providing helpful tips and professional advice.

  • Promote upcoming events, such as customer appreciation events, hands-on trainings, fundraisers, open houses, and other celebrations.

  • Learn from your audience. Participants may surprise you with new tools and tricks you’re not familiar with.

  • Consider inviting influencers and other special guests whose expertise can help your chat reach new audiences.

  • Show appreciation for those who participate by re-tweeting the valuable insights they share.

  • Reward people for participating. You may consider a giveaway or exclusive discount for getting involved in your tweet chat.

Our creative team has some great ideas to help you promote your social interactions in print. Contact us today to learn more.

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Uncommon Product
Notice of Statement Postcards
A GREAT WAY TO SEND AN ANNUAL NOTICE OF STATEMENT AVAILABILITY

Mailed postcards can be a great way to send an annual notice of statement availability, rather than sending unnecessary full account statements in the mail.

Annual notice of statement postcards are ideal for retirement accounts, financial and investment accounts, and more. Not only is the postcard style cost-effective, but they also enable your audience to view your message immediately, without opening an envelope.

Notice of statement postcards can include a link to access account statements online conveniently, as well as contact information for questions or to request a paper copy. You may also include helpful user instructions, such as where to click to find statements online.

To qualify for mailing at the first-class mail postcard price, the rectangular postcard must measure at least 3.5” x 5” and no more than 4.25” x 6”. Your postcard must also meet the minimum thickness requirement since flimsy pieces can get caught in mail processing equipment.

If you are unsure about paper size or thickness, our team of printing and mailing experts can help you create the perfect mailer. We look forward to hearing from you soon.

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TECH
Tech Tip
Reminder Apps
ORGANIZE YOUR SCHEDULE AND STAY ON TRACK

Your phone can be a fantastic tool to help organize your schedule and stay on track. Here are a few examples of reminder apps that can help you remember daily tasks such as taking medication, upcoming appointments or deadlines, reminders to pay bills, renew policies, birthdays, anniversaries, and much more.

  • nTask (Android, iOS, or web) offers robust features to become more productive and organize both your personal and professional life. It also makes it easier to collaborate on team projects.

  • To Do Reminder (Android or iOS) offers a quick and easy way to set reminders, with speech to text capabilities.

  • BZ Reminder, formerly Bzzz (Android), is a simple reminder app with a robust list of features, including color coding, alerts, customizable widgets, and hourly reminders for things like drinking water, recurring tasks, birthdays, and notes.

  • Calendar Notify (Android) syncs to Google Calendar and displays a quick view of your schedule and agenda so you can see upcoming events, and includes advanced customization options for your notifications, widgets, and dynamic time settings.

  • Any.do (iOS) provides an all-in-one solution for both your schedule and reminders. It organizes everything into a chronological timeline and uses geolocation so you can set reminders to go off when you’re near a store.

  • Due (iOS) allows you to add reminders for anything with a date and time. It can be a great way to remind yourself about upcoming bills, appointments, and more. You can also see a list of upcoming reminders.

Speaking of reminders… we offer convenient reorder cards and other helpful print reminders to help your customers remember to order additional supplies before items run out. Let us know if you’d like to see examples today!

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Express Printing Co., Inc., 201 East Main Street, P.O. Box 740, Cabot, AR 72023 501-843-5336